Take various photos for each campaign that help generate awareness.Compile campaign data into easy-to-read infographics.Create branded logos, banners, and profile pictures for your social media accounts.So, it should come as no surprise that visual storytelling is one of the most effective ways to promote content over social media.Įnhance your nonprofit social media campaigns by adding relevant photos and infographics: Attention-grabbing photosĪccording to a team of MIT neuroscientists, the human brain is capable of processing entire images in as little as 13 milliseconds. ⁠Īs more people become aware of your efforts, they can look up the progress of your campaigns by following the relevant hashtags. ⁠ educates, empowers, and employs girls living in extreme poverty in the Dominican Republic, setting them on the path to become leaders for social change. You can also come up with a list of campaign-specific hashtags for different initiatives you have in place.Ĭelebrate #WomenEmpowerment this Wednesday!⁠ Think of words and phrases that are closely aligned with your organization’s image, and add them to your toolkit. You can use hashtags to interact with people over social media, and make your campaign or donation drive more recognizable.Īs you build and tweak your social media toolkit, spend some time coming up with catchy hashtags to include in your content. Hashtags are an essential part of the social media toolkit template, as they can help build interest and unite user-generated content around your efforts. You can use this information to shed light on the problem you’re addressing, or represent your success rates with statistics, charts, and graphs. If you can, include data and statistics as well. Package these elements into your social media toolkit via videos, copy, and images. When possible, let the people whose lives have been improved share their own stories. If your campaign is directed at solving a problem, give the people affected by the issue a chance to share their stories. Use stories to connect with followers on an emotional level. It’s a drag-and-drop video maker designed to help organizations create shareable, visually-stunning videos on their top social media platforms. If you’re looking for a simple tool that can help you create engaging videos for social media, check out Animoto. In the video, be sure to ask your followers to share the clip to spread awareness. Then, upload the video clip to your preferred social media platform. Try creating an informational video around your initiatives, explaining your cause and broadly outlining your organization’s goals and objectives. The report goes on to note that 87% of people surveyed want to see even more videos from organizations and brands in 2019. 71% said the same for videos on Twitter.88% said the same for Instagram videos.85% of organizations found Facebook video marketing to be successful and effective.According to the report, video continues to be an excellent marketing tool across platforms. Videos are an extremely effective way to spread awareness about your campaign or donation drive on social media.Īccording to Wyzowl’s “ State of Video Marketing 2019” survey of business marketers, 80% of organizations interviewed were happy with the success of their YouTube video campaign. Let’s look at how each asset can be used. These elements will help you maximize a donation campaign, increase event registration, or anything else that pushes your social sharing initiatives forward. A video about your campaign or donation drive.It’s similar to a media kit, but instead of elements for reporters like press releases and press mentions, it contains information for social media marketing.Ī good toolkit should contain a checklist of five essential elements: Enhance social giving initiatives with a social media toolkitĪ social media toolkit contains resources that you can use to streamline your social giving campaigns on social media platforms.

More often than not, with the help of a social media toolkit. How do they create effective social giving campaigns that trend on Facebook, Instagram, and other social media platforms? But what about smaller nonprofits that only have a handful of people running the entire organization? It needs a compelling story and imagery that stands out to grab the reader’s attention and motivates them to share your initiatives with their friends and family.įor larger nonprofit organizations with well-staffed marketing departments, building the perfect social giving campaign is pretty straightforward. See best practices and get tips that will set you up for social media success.Īn effective social giving campaign needs more than a good purpose. The best nonprofit social media campaigns make use of video, personal stories, data, hashtags, photos, and sample social media posts.

Social media toolkit drive template